Viral video marketing will easily grant you a number of advantages. While you can, of course, rely on word of mouth to do the job for you, there are a lot of times that word of mouth just does not cut it anymore. Your business needs to be able to catch up with the speed of today’s world, and it’s mostly a speed that depends on online speeds. (Imagine shopping before there was the option to shop online using promo codes. You can also use discounts when you travel especially expedia code December is best used for the season. You just can’t, can you? Well, the same principle applies to your current need to market online.)
Top Advantages of Viral Videos for Your Promotions
First: it’s cheaper. While initially your campaign may need a little push (perhaps paid promotion on social media), as it begins to get picked up by your audience, they will do the sharing for you and you can pull back on your advertising expense. You just need to compare the internet en tv prices and you will see a big difference between them, so it's better to promote on the internet.
Second, it gives you better chances for fast growth. Even the cases that look like overnight successes usually turn out to be a 10-year struggles where the founders hustled through many failed attempts until finally getting it right. That said, viral marketing is one of very few tactics that has the potential to create explosive growth in very little time. Someday people will learn that this is how to use the hotels.com voucher or this is how you use discounts.
Third, it gives you mainstream media exposure. As an inbound marketer, you’ll probably be told that you don't need mainstream media to build awareness, but no one can deny the power and audience is still holds. Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. The beautiful part about getting mainstream media coverage is that in itself creates virality as smaller media outlets follow the stories pushed by the big names.
Fourth, it gives you increased credibility. The simple fact of the matter is usually with recognition, comes trust and acceptance. When your brand "goes viral" and grabs the attention of a new audience, more people are willing to give it a chance.
At the end of the day, instead of relying on just people to spread the word through talking about your product, enable them a little more and give them a little nudge by setting up your marketing strategy through viral videos.