These days, the success of a business is generally synonymous to and equated with the efficacy of your marketing strategy. If your marketing strategy is strong and confident enough to be able to attract the right number and the right group of targeted customers, then there is a very good chance that your product (whatever it is) will be successful. In a world like the one you have today, you’re definitely lucky to be surrounded with a huge number of marketing strategies.
One of those marketing strategies is to promote or to sell products through videos. These videos are quite effective (but only if you know how to maximize their use and their effects). Their effectiveness lies in the fact that these videos are kind of quick ways to send your message across, while at the same time making it easier for you to rely on other people to share your video and spread the word of your product for you. So, how do you make sure that your video goes viral enough to sell your product well?
Tips for Viral Videos
First tip: K-I-S-S. No, this isn’t some instruction for you to go and seduce people. It’s an acronym for Keep It Short and Simple. You need to remember that people’s attention spans are shorter than your average, especially in a world of click and go. Guided by this principle, you get to limit your videos to really short ones, emphasizing the most important messages only. (Imagine if you were a person who mainly specializes in selling or promoting coupon codes on products, you wouldn’t want to bore them with a long speech, would you?)
Second tip: place your most important keywords in in your video’s title and description. Here’s the thing – your target audience needs to know what you’re selling, what your product is, and why it’s good for them. To help them out, give them what they need to know, right from the outset. Don’t leave them room to doubt or to question too much – give them answers right from the very start. With this, you get to assure them that your product is a sure one.
Third tip: you need to become your own salesperson. The thing you need to settle with yourself is that your product requires a person who will stand for it. Your product and your customers need to be able to associate your product with a person who’s willing to back up the product and serve as its spokesperson. This means that you need to become your own salesperson.
Fourth tip: make it easy for others to do the work. What does this mean? This is basically a way for you to make sure that the process of purchasing your product won’t be that difficult, as well as the directions for how to use the product. As much as possible, make the video instructional as well, so that your tageted customers know exactly what to do with it, much like how online shops like Lazada and Zalora include instructions on how to use the promo codes.